[ Work experience ]
[ Education ]
[ Language skills ]
[ IT-skills ]
[ Contact information ]
Marketing-analytiker >>
Marketing analyst
Proactive Graduate Diploma in Business Administration (Marketing Management) and experienced analyst with an aptitude for business development and analysis with attention to detail. Excellent at interpreting data from various sources to drive optimizing improvements.Work experience
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2019-2020 (latest employment) |
Marketing Project Manager at BravoTours.dk and other brands in the TravelCo Nordic group As Marketing Project Manager at TravelCo Nordic (BravoTours.dk, SunTours.dk, Solresor.se, Solia.no and Matkavekka.fi), I had the esteemed pleasure to excel with the following daily tasks:
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2017-2019 |
Marketing consultant and analyst at Reklameafdelingen.dk Reklameafdelingen is a marketing agency that offers itself as "the external marketing department" to other companies who does not have their own in-house marketing department. My tasks at Reklameafdelingen has included:
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2014-2016 |
Online marketing specialist at Sport24.dk and Sport24Outlet.dk The online marketing specialist's very exciting and diverse tasks include search engine optimization (SEO), AdWords optimization, and conversion optimization. Basically it is the online marketing specialist's job to:
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2012-2014 |
Head of marketing at VVS-Eksperten A/S Leading the marketing strategy for a rapidly growing trading company, focused on supplying its customers with environmentally friendly plumbing, heating and solar energy products. The company distributes its products both through online sales and through 25 physical stores, located across Denmark. The company's marketing department employs 3 full-time employees and a freelance consultant. The tasks and responsibilities of this exciting employment include:
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2011-2012 |
Marketing analyst at eBay Classifieds Group (dba.dk, bilbasen.dk, etc.) The tasks and responsibilities of this very exciting employment include:
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| 2008-2011 |
Business development and marketing at Volvo Truck Center Danmark A/S Has been employed in both the aftermarket- and sales-departments. The solved tasks can be described as:
(Unfortunately it is only available in Danish language) |
| 2004-2008 |
Auto mechanic (apprentice) at SMC-Biler A/S (Volkswagen / Audi) It is my impression that my time as a blue-collar worker has affected me positively towards an effective, efficient and very solution-focused approach to my current tasks in marketing and business development. Find a copy of my "crafts certificate" here >> |
| 2001-2003 |
Self-employed marketing consultant Focusing mostly on the professional marketing-usability of the Internet, providing services as a self-employed marketing consultant under the business name WebSolut. The company also provided services related to developing, establishing and operating eBusiness / webstores. As an external consultant, WebSolut was also active in educating others in "the professional usability of the Internet" and especially "how to operate a business on the internet". |
| 2001-2003 |
Business and marketing consultant at KGN Erhverv Danmark Providing consultancy in regards to marketing, distribution, web-shops and company formations. The job also included a certain amount of operational tasks - primarily concerning marketing. Find a letter of recommendation here >> (Unfortunately it is only available in Danish language) |
| 2001-2001 |
Developer at Kongsbak Informatik Selling and developing solutions (primarily websites) for businesses and government institutions, including a large project for publishing research articles from Risø DTU (the National Laboratory for Sustainable Energy at the Technical University of Denmark). |
| 1999-2000 |
Development and operations at M-A-X COMPUTERS ApS Programming and setting up a web-shop. Answering inquiries from customers and handling orders. Logistical work in regards to shipping sold goods. All on the very practical level. |
Education
| 2014-2016 |
Graduate Diploma in Business Administration (Marketing Management) Aarhus University The Business Administration programme in Marketing Management (in Danish known as: "HD-A Marketing Management") is a two year part time programme for professionals who are simultaneously fulltime employees within business administration, marketing and/or sales. The work experience of the students is drawn upon during lectures that focus intently on how theory may be applied in practice. The purpose of the programme is to equip students with a profile that enables them to fill positions as marketing managers in all types of organizations regardless of whether the business operates in an international or national market, an industrial market, a government market, or a consumer market. The programme included the following courses and electives:
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| 2015-2015 |
Strategic thinking at Aarhus University This course has provided competencies for mastering a wide array of advanced strategy perspectives and models, thus providing the capabilities needed to conceive, formulate and implement strategic decisions for the company based on a viable business perspective, founded in valid information and analysis. The course has thereby provided practical skills and tools for:
Find my grades here >> (find a translation at the bottom of the page) |
| 2015-2015 |
Marketing Communication at Aarhus University This course in strategic marketing communication has provided strengthened competencies for communicating the companys offering to the outside world through a holistic approach to planning communications and the execution of an effective dialogue with the market. The course revolves around branding and corporate communication in all types of companies, operating on consumer markets (B2C) as well as professional markets (B2B), nationally and internationally. |
| 2015-2015 |
Innovation management and product policy at Aarhus University This course focuses on the various factors supporting successful innovation and product development through planning and managing innovation processes, methods and organizational structures. The basis of the course is a market-oriented approach to product development and innovation and the curriculum includes subject areas such as strategy, organizational development and innovation management. The course has thus provided several practical tools and skills for:
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| 2014-2014 |
Business-to-Consumer (B2C) Marketing at Aarhus University This course has provided strengthened competencies for analyzing consumer behavior, especially focused on planning and executing marketing activities - reflected in the demands, interests, values, beliefs and needs of the consumers. The courses focus on strengthened insights into consumer demand has also provided several practical tools and skills for identifying and solving challenges related to consumer behavior, in a marketing management perspective. Thus the course provided important practical skills that are applicable when working as a marketing analyst and especially in working with marketing management, on both a national and international level. Find my grades here >> (find a translation at the bottom of the page) |
| 2014-2014 |
Business-to-Business (B2B) Marketing at Aarhus University This course has provided qualifications for solving complex management tasks related to planning marketing activities for business-to-business markets (B2B), nationally and internationally. This is done through a supply chain perspective, which involves the companys relations to the customers and the suppliers. The curriculum was focusing on:
Find my grades here >> (find a translation at the bottom of the page) |
| 2014-2014 |
Applied market analysis at Aarhus University The art of mastering information technology and data is becoming an increasingly important capability in regards to a companys marketing efforts on B2C as well as B2B markets. It is therefore imperative for the companys success to be able to gather and interpret relevant data and to be able to use the data proactively in regards to marketing strategy. This exact capability often provides a successful company with its crucial competitive advantage. The curriculum in this course was focused on providing practical competencies for gathering, analyzing and exploiting market data, which could support the companys marketing planning nationally as well as internationally. The course thereby provided the competencies to develop marketing strategies based on data. These competencies are therefore also very applicable when working as a marketing analyst. |
| 2014-2014 |
Statistics at Business Academy Aarhus Education in statistics, focusing on the analytical approach to driving proactive optimization of marketing activities. The course provided knowledge on methods and practices of using statistical models and data-gathering methods when performing and interpreting economic analysis. The course has thereby provided some essential practical skills, which are very useful and applicable in the everyday life and work of a marketing analyst. The course provided strengthened skills for working with:
Find a copy of my certificate here >> (Danish version) |
| 2013-2013 |
Business economics at Business Academy Aarhus Education in business economics, focusing on the strategic management of productivity, costs, and the company's marketing situation. The course provided further strengthened skills for:
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| 2010-2011 |
Marketing, economics, sales and management at Business Academy Aarhus 3rd and 4th semester of the AP degree in Marketing Management Programme The education is solely conducted in English as there are only a few Danish students in the classes - otherwise populated by nationalities from Portugal to Bangladesh. In addition to strengthening language skills, this thereby also improved the understanding of cultural differences and the international focus in general. Further information about this education can be found here >> Find a copy of my certificate here >> (English version) Find a copy of my certificate here >> (Danish version) |
| 2009-2010 |
Marketing, economics, business law, statistics, entrepreneurship and management at University College Nordjylland 1st and 2nd semester of the AP degree in Marketing Management Programme Please find abovementioned description of this education, found in the previous paragraph. |
| 2004-2008 |
Automobile technology and mechanics at Auto College Aalborg Find a copy of my 'crafts certificate' here >> |
| 1999-2001 |
Business education at Aalborg Business College Sales, service, financial management, information technology, mathematics, social studies and business languages (Danish, English and German) |
Language skills
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Danish Native language / mother tongue. |
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English Fluent in speech and writing. Has completed an academical education and a course in negotiation skills - both solely conducted in English. |
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Norwegian and Swedish Communicates on a reasonable level. |
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German Basic level in speech and writing. Not quite impressing abilities. Have, however, been able to communicate with German customers and been able to find needed information in German language (i.e. in relation to diagnosing and repairing German cars). Would like to improve my German language skills. |
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Cultural understanding It often takes more than language skills to reach a good level of contact across borders - the understanding of cultural differences is equally important! I have been an active part of exchange programs with such nations as Czech Republic, Austria and Italy. As a guest in these exchange programs, I have experienced the other nations' educational systems and I have been accommodated in private homes - which also provided firsthand experience with the private cultures of the hosting nations. My exchange partners have also been my guests, living with me as a host, while experiencing the Danish educational system. I have completed an academical education with only a few Danes among the fellow students - in classes populated by nationalities from Portugal to Bangladesh. It is my impression that these international experiences have given me a good insight to cultural differences - and the significant influence of individual characteristics. |
IT-skills
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Microsoft Office (Word, Excel, Powerpoint, Access, etc.) Expert skills. Good intuitive understanding. |
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Analysis tools Especially in relation to my marketing-experience, I have conducted a lot of analysis. I have, among other things, worked with Google Analytics, gemiusTraffic, gemiusAudience, Google Insights for Search, Google Trends, etc., and in addition; I have also developed my own tools for analysis (depending on the task and project). During my employment as marketing analyst at eBay, I lead a project to align/update/clean up tracking codes on www.dba.dk (including the implementation of Google Analytics and Gemius) to ensure the traffic data quality needed to perform proactive marketing analysis and other business intelligence requirements. Please find a letter of recommendation regarding this work in the "work experience"-section above. |
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Graphic design and video editing Experienced user of Adobe Photoshop - in relation to designing promotional material, printed advertising, websites, etc. Experienced user of Adobe Premiere and Adobe Premiere Elements - in relation to editing video commercials and producing marketing-related YouTube-videos (the latter is my personal hobby). |
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Programming Experienced in developing dynamic websites and other web applications, using MySQL, PHP, XML, CSS, HTML, JavaScript and various programming tools, including Notepad++ and phpMyAdmin. I code all my scripts/sites by hand. In detail, my skills include: Web design:
Programming:
Databases and database administration:
I have, among other things, designed and developed (coded) the entire intranet-based ERP-system, which is today the administrative 'backbone' of the entire sales department at Volvo Truck Center - an effective and efficient tool for handling orders, distributing information, producing statistics and economic benchmarking, etc. I performed all tasks related to architecture and development of this project, including:
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Contact information
You are very welcome to contact marketing analyst Lars Grove Mortensen regarding employment offers and related topics:| Phone: | (+45) 25 31 79 01 |
| Personal website: | www.grove-mortensen.dk |
| LinkedIn: | www.linkedin.com/in/marketinganalytiker |
| Facebook: | www.facebook.com/marketinganalytiker |
| YouTube: | www.youtube.com/malteraq |
| Google+: | Google+ |
